Feeling Madeira is a mobile application available on three platforms: Website, Android and iOs (iPhone and iPad), developed to support small businesses, in particular businesses in commerce and restaurants, with the aim of informing tourists, visitors and residents about the shops and restaurants that exist in Funchal, as well as the places of interest to visit and any events that will take place. The acceding companies will be able to present on this platform their product catalogue and launch daily or weekly promotional campaigns, as needed. The application is prepared to operate by proximity, alerting its users to the existence of nearby establishments as well as promotions that are active.

The Feeling Madeira application was developed under the Vertebratur project, co-financed by PCT MAC 2007-2013.